Monday, 30 January 2012

Television Structure

 The structure of a television studio is set out with a Board of Directors at the top and branches out into other sub-boards of management who manage the dad to day working in each of their assigned areas. The sub-boards are answerable to the Executive Board who is at the top, who is responsible of the overall management of the services it provides and overall outward flow.

 This is a structured lay out of the BBC  (British Broadcasting Corp)

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 The BBC is guided by the

Royal Charter : The BBC is established under a Royal Charter. The current Charter came into force in 2007 and runs until the end of 2016. It explicitly recognises the BBC's editorial independence and sets out its public purposes.

BBC Trust : Under the Charter, the BBC is governed by the BBC Trust, which sets the strategic direction of the BBC and has a clear duty to represent the interests of licence fee payers. The Trust sets purpose remits, issues service licences and holds the Executive Board to account for its performance in delivering BBC services.
The Trust works closely with national Audience Councils in order to understand the needs and concerns of audiences.

Executive Board : Operational responsibility rests with the Executive Board. It is responsible for delivering the BBC's services and running the organisation in accordance with the overall strategy set by the Trust.
For more details and an explanation of purpose remits and service licences, see the most recent Annual Report.

Media Regulators : Government responsibility for broadcasting and creative industries in the UK lies with the Department for Culture, Media and Sport (DCMS).
Ofcom is the independent regulator and competition authority for the UK communications industries, with responsibilities across television, radio, telecommunications and wireless communications services.

It's Services

The BBC provide us with News coverage, Radio, Online Services such as iplayer, educational sites and children's entertainment.

 The BBC owns a range of different channels and covering TV programs, Radio and News. The BBC provides a public service. It's aim is to educate (Frozen planet), inform and entertain, the BBC does this by providing television channels that host a number of a variety of different programs on both radio and on the Television. It has programs ranging from dramas, soaps, sit-coms, comedy's, regular films repeats, sports, news,religious and educational programs such as Planet Earth for older viewers and children's entertainment and educational programs on CBBC or CBeebies depending on how old you are, they also have a Parliament channel showing UK politics and debates. They also provide a number of services for deaf and blind viewers and listeners.
 
Audience Council members come together who voice the the different opinions of the public to make sure the BBC are catering to the needs of the it's viewers. To also help with giving everyone what they want and holding up to the different guidelines and Royal Charter the BBC also uses sites such as BARB (Broadcasters Audience Research Board) who collect audience figures of who is under their subscription and reveal the numbers to television studios so they have a better understanding of what is doing well and what people are avoiding and picking out trends that the public are seeking out since the BBC's audience is very large from under 6 to over 80's

The BBC News has been reporting since the 20's and is an impartial and independent 24 hour news service. It provides World and UK and local news to millions of people. It covers a wide range from sports, politics, business, educational, technology and entertainment. It follows ground breaking news as it unfolds. Sustaining a high quality of news coverage is one of the agendas on the Royal Charter.

 iplayer is a service provided by the BBC so you can catch up on the latest TV and Radio, the website provides everything that has been shown in the last seven days, they are developing the website so viewers can get online using varies different mobile devices such as iphone or the tablet so viewers can catch up on the go.

 The BBC also provide educational support in the form of a website BBC bitesize which provides children to teenagers support to help revise and study, it also supports GCSE's where you can interact with learning games, videos and tests. The BBC has also been providing schools with educational videos for years and programs useful for school.

Income Generation



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 The BBC requests an annual TV license fee from households who use its services. Everyone in the UK is required to pay for these services. The fee currently stands frozen at £145.50 if you own a coloured television or £49 if you have a black and white television and wont go up any further untill the Royal Charter is complete in 2016. The license covers the BBC's television channels (£7.96), Radio (£2.11), Online (£0.66) and additional costs (£1.40) on new technology and the "Digital"where everyone is required to own a digital box. The License includes TV on computer, mobiles and other devices used to watch or listen to programs that the BBC can broadcast to or be recorded by or onto such as DVD/Video players.

Here is a clear brake down of the license.
http://www.bbc.co.uk/aboutthebbc/insidethebbc/whoweare/licencefee/#section-5


 The BBC also have a huge sales and distribution division where they are responsible for selling worldwide thousands of hours of programming across all digital platforms such as "Torchwood, Doctor Who, Vicar of Dibley" and much more. In 2010 they sold over 60,000 hours of programming to the international market.

http://www.bbcworldwide.com/about-us.aspx

 They also run an Academy which provide courses for production, journalism and more. They offer face-to-face courses and online learning for people and businesses outside the BBC.

http://www.bbcacademy.com/academy/index.php

 Other broadcasters such sky have to generate income from subscriptions. Instead of having a steady flow of income like the BBC who takes in a monthly payment from TV owners in the UK. Sky Takes monthly subscriptions from those paying for its services. Sky mainly focuses on entertainment but is so successful on account of all the television channels it provides. To appeal and draw in subscriptions Sky offers deals such as at the moment Sky is offering a 6 month at £10 to bring you in and then £20 there after with a free sky box and £50 of M&S vouchers. Marks and Spencers is a high quality supermarket which sell food and clothes.  You can get the initial package or  they also offer packages or a do it yourself where you can choose from the different categories such as getting "movies, "documentaries" also adding a HD version of most channels. They let you add more packages hoping that you give them more money picking they're services.
 ITV generates income through selling off advertising rights during the breaks between programs thats why on ITV iplayer when watching on demand adverts are still shown at regular intervals.
 "NBC is charging an average of $3.5 million for each 30 second spot. That's a far cry from the $42,000 charged for spots during the first Super Bowl in 1967." A statement from Newsday. The Superbowl averages 100 million views which makes its worthwhile for company to buy advertising slots especially because they can target so many of they're desired consumers are viewing for example if MC Donald's or such type food ads or clever beer ads are shown its most likely your audience are those watching the Superbowl. 

Regulations
 The BBC is expected to self-censor the programs it broadcasts. It is also part regulated by Ofcom (Office of Communications). Ofcom is the main regulator for the UK communication industries. it has the power to impose sanctions to pull programs off the air if it deems necessary. Ofcom sets the standards at which the audiences can expect from broadcasters, this includes appropriate scheduling of programs to avoid children viewing, potential harmful or offencive material and make sure the broadcasters are "politically correct" in how they treat individuals or organisations.
 Ofcom's broadcasting code includes a clause - Rule 8.1 - which states that: "Any infringement of privacy in programmes, or in connection with obtaining material included in programmes, must be warranted." Ofcom has had to lauch investigations into sky email hacking and into News corp  phone hacking scandal.
 Ofcom also had to intervene into and OFMDFM advert which broke the law as the hosts said something in such away which was to sway political influence in the public's opinion. Ofcom held the broadcasters responsible and had OFMDFM apologies for its abuse.

 The Broadcasting act makes important changes to the law and rules relating to the conection of media ownership. The act also helps protect important sporting events and so on to make sure they are only being viewed by supscription viewers
 The BBC also will want to self-regulate to protect themselves. Since the viewing audience includes a variety of different ages, cultures and religions, so warnings are transmitted to help those people judge for themselves if they may find a program distressing for example if a documentary is about to enter an abattoir a disclaimer will appear telling audiences to stop watching if they do not wish to see slaughtered animals. The Watershed policy help to prevent children from viewing unsuitable material, the Watershed policy kicks in at 9pm so after 9pm the BBC can assume children under age and not suitable to watch such material are no longer watching. This only works in junction with parents.
 They also monitor material such as Dr Who for example and exempt it from swearing and unsuitable material freeing it for children to watch, which creates a larger audience for the material.
 The BBC are also obligated to show political viewings such as elections as impatial.

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